Radiant Web DesignWebsites for home-service pros
Proposal · prepared for LMB Heating & Air

A website built to book more Midland–Odessa jobs.

We already built you two working versions — your logo, your trucks, your service area, live and clickable. Below: see both directions, choose your platform, and see exactly what it costs. No sales call required to get a number.

Two live previews, already built·You own the site, domain & code·No contract, no monthly lock-in
The Free First Look

You don't have to imagine it. We built it first.

Most studios make you sit through a pitch to see a mockup. We just built your real home page — two ways — before asking you for anything. Open them on your phone; they work. If neither is right, you owe us nothing. That's the whole deal.

48hfrom ask to a working page you can open
We audited your current site

lmbheatingandair.com scores 54/100 today.

We ran your existing site through our Website Growth Score. It’s not broken — but it’s quietly costing you calls. Here’s what’s holding it back, and every one of these is already fixed in the two designs below.

Website Growth Score
54/100
Weak
lmbheatingandair.com
Top 3 fixes it flagged
  • Business clarity in 5 secondsA first-time visitor can’t immediately tell what you do and where you serve.
  • Review & testimonial proofNo visible ratings or customer quotes — the first thing a homeowner looks for before calling.
  • Proof of workNo projects, case studies or gallery showing the quality of your installs.
Open your full audit report ↗

✓ All three are already handled in the two designs below.

Independently, Google PageSpeed rates the site 29/100 on mobile — the “slow” band. A slow site quietly loses calls and Google ranking; both new builds load in under two seconds.

Choose a look

Two directions for LMB.

Same content and features — two different personalities. Tap one to preview it here, or open it full-screen. You can mix elements of either once you pick.

Open this one full-screen ↗
lmbheatingandair.com

Direction 01 · desktop — live, scaled to fit

Every build includes

Built to get found and get calls.

Design

Custom, not a template

Designed around LMB — your brand, photos and services. Mobile-first and tuned to load in under two seconds.

Words

Conversion copywriting

We write every page to turn a worried homeowner into a booked call — clear services, honest pricing cues, strong CTAs.

Get found

SEO + AI answers (AEO)

Technical & on-page SEO, plus schema so ChatGPT, Google AI overviews and voice assistants can quote you.

Get calls

Click-to-call & forms

Tap-to-call and a short "request service" form on every screen, with 24/7 emergency framing where it counts.

Local

Google Business Profile

Profile setup/optimization and a review flow so your map listing and website reinforce each other.

Proof

Analytics & call tracking

See where calls and form fills come from, so you know the site is paying for itself.

Your platform, your choice

Want to edit it yourself? You will.

We build on whichever platform you're most comfortable running. Every one gives you a simple editor to change text, prices, photos and posts yourself — no code, no calling us for a comma.

Our default. Visual CMS, blazing fast, rock-solid hosting. Great if you want a clean editor and top performance.

Slickest motion and the simplest editor. Ideal if you want it to feel high-end and rarely touch it.

The familiar one. Best if you or a staffer already know WP, or you want a big plugin ecosystem.

If you want the site tied into a CRM, email and pipeline from day one — marketing and site in one place.

Whichever you pick, the account is in your name and you can edit it yourself for free. Hosting is billed to you by the platform (typically modest), never rented from us.

Pricing · all of it, in USD

One price. Then it stops. You own it.

No discovery call to get a number. Pay once, or split it over 12 months (same total, no interest, not a subscription). At the end, the code, domain and hosting are all in your name.

Essential

Owner-operators · single location.

$2,500 one-time
or $229/mo × 12
  • Up to 5 pages, custom designed
  • Conversion copywriting
  • Technical & on-page SEO
  • Google Business Profile setup
  • Quote form & click-to-call
  • Handover: code, domain & hosting in your name
Choose Essential
Most popular

Professional

Established trades · multi-service.

$3,500 one-time
or $319/mo × 12
  • Instant online estimate & quote tool
  • Everything in Essential
  • 10–15 pages incl. service & location pages
  • Full AEO build (entity, FAQ & service schema)
  • GBP optimization & review flow
  • CMS & blog you control
  • Booking / CRM / payment integrations
  • Analytics & call tracking · 2 extra design rounds
Choose Professional

Custom

Multi-location, or a build with software in it.

Let’s talk
scoped & fixed before we start
  • Everything in Professional
  • Unlimited pages, multi-location architecture
  • Bespoke tools — advanced estimators, customer portals, calculators
  • Migration from your existing site, with redirects
  • Team training & written docs
  • Named lead designer
Scope a custom build

The industry standard

A monthly fee that runs as long as your business does. The site sits on the agency's platform, sometimes with their copyright in your footer. Stop paying and it goes dark — after years, you own nothing.

$10,800

Three years at a typical subscription — and you still own nothing.

How we do it

Pay once (or split over 12 months). Then it stops for good. The code is yours, the domain is registered to you, the hosting is in your name. Walk away from us entirely and the site keeps running exactly as it is.

$3,500

Professional, paid in year one — then nothing, and you own it outright.

Payment is handled securely through Stripe or PayPal — pay once, or split over 12 months. Your card details are processed by them and never stored by us.

Optional care plans (SEO/AEO, content, updates) exist and are priced separately — never required to launch or to keep your site running.

How it goes from here

From "yes" to live, in about 2–4 weeks.

01

You've already seen the First Look

The two directions above are it — real, working, free. Tell us which one you're leaning toward.

02

Pick a direction & a platform

Choose the look (Classic or Bold) and the platform you want to run it on — Webflow, Framer, WordPress or HubSpot.

03

We build the full site & you review

All your pages, content, photos and integrations. You get review rounds to adjust anything before it goes live.

04

Launch on your domain — you own everything

We hand over the code, domain and hosting in your name. It's yours; we're optional from here.

Answers

Every question, up front.

Do I actually own the website?

Yes — completely. The code, the domain and the hosting account are all registered in your name. Your copyright sits in the footer. If you ever stop working with us, the site keeps running exactly as it is and you take everything with you.

How does the monthly plan work — and when do I own the site?

You can spread the one-time build fee over 12 equal monthly instalments — the same total as paying once, with no interest and nothing that renews. Your site goes live and is fully yours to use from launch. Full ownership transfer — the source code, your domain registration and the hosting account moved into your name — is completed once the plan is paid in full. On the pay-once option, that transfer happens at launch.

Can I edit it myself after launch?

Yes. We build it on a platform with a simple visual editor, so you can change text, prices, photos and blog posts yourself — free, no code. We'll give you a short walkthrough (and written docs on the Custom tier).

What platform / CMS will it be on?

Your choice: Webflow, Framer, WordPress or HubSpot. Webflow is our default (fast, clean CMS). Framer is best for high-end motion and the simplest editing. WordPress if you already know it or want plugins. HubSpot if you want the site wired into a CRM, email and sales pipeline from day one. We'll recommend one for LMB, but you decide.

How much is hosting, and who pays it?

Hosting is billed to you, by the platform — typically a modest monthly fee (e.g. Webflow's own hosting) — not rented from us at a markup. You're never locked into paying us to keep your site online.

How long does it take?

The First Look home page comes back in 48 hours. A full Essential or Professional site is usually live in about 2–4 weeks, depending on how fast we get your content and how many pages. Custom builds are scoped up front.

Who writes the content and finds the photos?

We do. Conversion copywriting is included on every tier, and we use your brand assets, real photos and license/service details — sourcing professional stock only where needed. You review and approve everything.

How do I pay — and is it secure?

Payments are processed through Stripe or PayPal — the same trusted processors used by millions of businesses worldwide. You can pay once or split the cost over 12 months, and your card details are handled entirely by them, never stored by us.

Is there a contract or monthly lock-in?

No. It's a one-time build (optionally split over 12 months at the same total, no interest). Nothing renews. Care plans are optional and separate.

What if I don't like the final result?

The First Look you've already seen is free — if a direction isn't right, you owe nothing. Once you're building with us, you get review rounds to get it right before launch.

Will it help me get found on Google & AI?

Yes — technical & on-page SEO is standard, and Professional adds a full AEO build (schema for entities, FAQs and services) so AI answer engines and voice assistants can quote your business.

Can I move it or change agencies later?

Anytime. Because the domain, code and hosting are already in your name, you can take the site anywhere or hand it to anyone — no permission needed from us.

Which direction are you leaning toward?

Reply with 01 or 02 (and a platform if you have a preference) and we'll get the full site built and live on your domain. Any questions — just ask.

Or email hello@radiantwebdesign.com